How close the relationship between the watch manufacturer Rolex and the jeweler Bucherer already is can be seen in their showroom in Munich. In the boutique’s most exquisite spot – the window offers a direct view of the Munich Opera – Bucherer has draped a Rolex Pearlmaster in a glass case, the case made entirely of gold and the dial set with diamonds. According to the price tag, the women’s watch costs 111,600 euros. You can also find other things in the boutique for used watches, which are technically known as Certified Pre-Owned be designated, not past Rolex. The approximately 35 exhibits of the luxury brand easily take up twice as much space as all other brands. The hierarchy is obvious.
Rolex and Bucherer: That means the deal for the luxury watch market – economy
