The Kellogg’s boss advises poor families to eat cornflakes for dinner to save money. The controversial statement is the latest example of how distant top managers are from the reality of people’s lives.
Then they should just eat cornflakes. The head of breakfast cereal brand Kellogg’s recently advised poor families to eat cereal for dinner in a recent interview. After all, they have “always been quite affordable”. They are particularly suitable when “consumers are under pressure,” said Gary Pilnick in a broadcast on the US broadcaster CNBC. Cornflakes instead of bread, of course you immediately think of Marie Antoinette, to whom the quote is (incorrectly) attributed: “If they don’t have bread, let them eat cake.”