Non-alcoholic beer: Boom thanks to Augustiner – why it is so popular right now – Economy

The counter in Sappralott, one of those hip Augustiner restaurants in Munich. A young couple sits down between all the regulars and light beer drinkers with a clear goal: “Do you have the new Augustiner non-alcoholic?” The bartender answers with a short “Yes, of course” and pours them two glasses from the bottle. The two take a strong sip, put the beer down again, he nods, she nods, and finally he says to the barman: “That’s really so good.” The bartender nods back, blinking.

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