Pay contactless, pass your ticket on the terminal and even perform these two actions using your smartphone. NFC (Near field communication) chips have invaded our daily lives to make it easier. And they haven’t finished improving it. The brand wise, located in Annecy, is launching an itchy label-free t-shirt by integrating this technology into the garment. A revolutionary innovation for our comfort, but above all for the environment.
“A simple scan and the customer knows all the information about the product he has purchased. From the name of the suppliers to the detailed composition of the t-shirt through the carbon footprint of the materials used, summarizes Guillaume Boccas, co-creator of Wise with Axelle Nardoux. And all this, in a pleasant display thanks to the development of the dedicated application. »
Changing the way fashion is perceived
The concept of NFC tags already exists on sports jerseys. But only for the purpose of having access to statistics or seeing “match scores for supporters”, notes the entrepreneur. The Wise label is therefore a world first for its use. For its creator, “this innovation gives personality to the garment”.
“We want to change the way we perceive fashion,” he says. This chip makes it possible to create service around the product and to continue to give it value after its sale. In this way, we rehabilitate the second hand. The label lets you know the story of your new acquisition. »
Concretely, the chip looks like a small piece of indestructible* plastic – even when washed and under 200°C – integrated into the fabric of the garment. “The customer buys his T-shirt, passes his phone on the product, explains the co-founder of the label. After having created an account, he will be able to see all the traceability of the garment, to provide feedback. And if he sells it on Vinted, he will transfer his property to the new buyer who will be able to find all the history of the t-shirt on the application. »
“Sustainability is the number one lever” to reduce its carbon footprint
Originally, Wise specialized in eco-responsible trail running equipment. But for the development of this technology, the residents of Annecy “address everyone”. For the launch of the concept, the chip is also integrated into a lifestyle t-shirt. “As for brands, we decided to open the application to all those who want it,” says Guillaume Boccas. Our dream is to inspire and create a virtuous ecosystem. The label encourages the development of sustainable products that pass from hand to hand. We would like this logic of traceability to become the norm and thus, that we enter a different dimension of consumption. »
To join the adventure, the brands will have to meet precise specifications centered on transparency and reducing the environmental footprint. With several companies involved, other services for the client could develop. As a principle of “shared” clothing repair. An option already available for technical products from Wise.
The co-founder is aware of having a logic that is the opposite of a brand that wants to sell. The T-shirt with the integrated label is also guaranteed for ten years. “Sustainability is the number one lever for reducing our CO2 footprint,” he replies. The reality is that we must consume and produce less. Products must register in time. And for the manufacturing detail, you will find it by scanning.