Energy sobriety, the hypocrisy of the rich and large groups? This is what EDF is accused of. “EDF will use 100,000 advertising screens for its communication campaign to consume less energy,” wrote a user on Twitter. An image accompanies the message, on which a light panel is actually visible. On this one the message: “To consume less, it is to be well equipped. »
On social networks, Internet users have not failed to react. “It’s really ironic to ask us, the poor people to apply things that they don’t apply”, launches one of them. “Do as I say but not as I do,” retorted another. Or again: “The message is not very clear, should we turn the lights on or off suddenly? »
FAKE OFF
An advertisement that hits the mark as France prepares for a difficult winter. Emmanuel Macron announced, during his speech on July 14, “a sobriety plan” to come. Subsequently, Elisabeth Borne called for everyone’s responsibility in terms of energy sobriety. She also confirmed that the “price shield”, which caps energy price increases, would be extended. Objective: to limit the impact of the energy crisis on the budgets of the most modest households.
The hunt for energy waste is thus launched. Each minister has done his part to encourage the French. Bruno Le Maire has put on his turtleneck, and the Prime Minister her down jacket to avoid turning on the heating too early in the year… These political “gestures” have not failed to arouse ridicule. Nevertheless, the French are also called upon to heat their interior to only 19 degrees, just like schools.
In this context, if the publication shared several thousand times had been accurate, the reactions of Internet users would have been understandable. But it is nothing. The author account of the message shared for the first time on September 13 is entitled “Ministry of Small Gestures”. And as he himself indicates, this is a parody account, although some have missed this essential information. This profile clearly displays its objective in the description: “In the absence of a real ecological policy, we are taking control. Moreover, above the slogan on the billboard a date is visible, and it is not today: “Until September 22, 2019.” Far from the current energy crisis therefore.
By searching for an image on the Internet, it is indeed possible to find the image in question, published on September 5, 2019. The photograph was posted on the Twitter account of the Fakir newspaper. At the time, the newspaper founded by the current LFI deputy François Ruffin was already calling EDF on the hype.
Those who have fallen into the trap don’t worry, this isn’t the first time this has happened. On September 21, on the CNews television channel, journalist Pascal Praud read a tweet from the “Deserted Ecology Ministry” on the air, this time parodying Minister Agnès Pannier-Runacher, attributing to her lunar remarks on energy savings. energy, which she never uttered.