One advises advertisers on their purchases. The other chairs the Real Estate branch of the group Casino… Neither seemed predestined to pave the way for blockchain for brands wanting to try their hand at web3.
And yet, Samuel Arnaud advising Ledger on behalf of the agency Initiative, or Stéphanie Zolesio-Roux by launching NFTs or exploring the metaverse for Casino brands, paved the way. Guests of 20 Mints Squaredthe weekly 20 Minutes show on Twitch dedicated to Web3, they looked back on their experiences, good or bad, in a sector where, after the runaway 2021-2022, only good projects will survive.
Educate the public
“Bad projects resonate much more in the media than a good project that worked”, confirms Samuel Arnaud. “But that’s also how we educate the public,” replies Stéphanie Zolesio-Roux. The seriousness that we must put in the web3 is the same as in the classical world. It is important that we can separate the good from the bad. When you open a bank account, you would never entrust it to someone who just says “I want to open a bank”. “. The rest of the interview can be seen in the video above.