Naples
Famous pizza maker causes excitement with pineapple pizza
The Neapolitan pizza maker Gino Sorbillo moves the minds of traditional pizza fans. photo
© Gino Sorbillo/Instagram/dpa
In Italy they are proud of traditional pizza. A famous pizza maker from Naples is now causing a stir with a video about pineapple pizza – he’s adding it to his menu.
In Italy, pizza is considered almost a sacred tradition that Italians are very proud of. And Italians place a lot of value on their culinary traditions. A famous pizza maker Naples is now causing a stir on social media with a video.
Gino Sorbillo, owner of several restaurants in Italy and abroad, said on Instagram that he wanted to add pineapple pizza to his menu. In the video he enjoys eating such a pizza. In Italy, pineapple pizza is considered a deadly culinary sin.
“Guys, don’t freak out. I’m a stickler for tradition, but I want to try it because I put it on my menu,” Sorbillo, whose pizzeria expanded to Miami and Tokyo, said in the video. He then tastes the pizza with a large piece of pineapple. “Guys, I swear to you, it’s good,” Sorbillo said after tasting it.
Celebrity guests
Sorbillo became famous above all for his pizzeria in the historic center of Naples. His restaurant in the hometown of pizza is very popular with celebrities from abroad and Italy as well as tourists. Just recently, the Croatian tennis star Novak Djokovic and the Colombian singer Maluma ate pizza with him.
Sorbillo is actually considered a follower of the classic pizza tradition. A few years ago he campaigned for the “art of the Neapolitan pizza maker” to be included in the UNESCO list of intangible cultural heritage. This happened in 2017. According to legend, the first pizza was baked in Naples in 1889.
The sacred and the profane
Critical reactions to the video increased on social media. “Real pizza is something different. Let’s leave this one to the Americans,” wrote one user. “I love pizza and I love pineapple but let’s not mix the sacred with the profane,” another commented.
Some critics even accused Sorbillo of a clever media campaign: “You’re really smart and you know how to do marketing.” In fact, he invited his followers to try the pineapple pizza at his restaurant.