More and more sponsors are withdrawing from the medium-sized clubs – Sport

More and more medium-sized companies and patrons are withdrawing from medium-sized clubs. Sports funding costs more, so it pays off less. There is a risk of a financial collapse that could change the German sports landscape.

From

Christopher Leischwitz

It’s a bit like the nothingness in Michael Ende’s novel “The Neverending Story”: It spreads quietly and quietly. Even if you stand directly in front of it, it’s hard to grasp. Everyone who isn’t affected thinks for a dangerously long time that it won’t affect them. But it is currently spreading at breakneck speed in the fantastic world of sports, many are faced with this nothingness and are desperately fighting against it. The difference between this real world and Ende’s story: This time there is no ivory tower to ask for advice and no savior who will build a new, more beautiful world.

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