So walnut ice cream. If you believe Walter Orterer – and there is no reason not to – then eggnog owes its little renaissance to the penchant of some Munich restaurateurs for this famous dessert, which probably becomes even more famous with a few drops of the creamy-sweet liquid . Older women in particular are crazy about it, reports Orterer, who, as the ruler of 172 beverage markets, really knows his way around when it comes to high, medium and low alcohol drinks.
“Egg liqueur was in a niche,” explains Weißschopf Orterer, “there were only two suppliers: Verpoorten and cheap goods for 4.95.” Now there is a new player on the market that is even more expensive, but: “Quality prevails in the beverage market. Spirits also mean status. The brand wins.” And it goes by the lovely name MyEier and has secured a testimonial from the heart of the target group: Monika Gruber.
The early fifties woman, in a hunter green skirt with pretzels and butterflies on it, not only ensures that all the city’s Yellow (sic!) Press photographers are present at the presentation of the golden yellow delicacy in the inn in der Au, but also takes one beautiful cliffhanger confession: Her first alcohol wasn’t beer, but – exactly! – Advocaat. Potzblitz! After licking leftovers from Grandma’s Stamperl in early childhood, we continued with the Catholic country youth at age 15 or 16 (“The first temptation of my youth”), before liqueur was out because: Prosecco! Only later, when the friends were married and owned Thermomix, did she meet him again, the yellow gold of the palate. Her father was already a fan, she says. A wave of the hand was enough and Mama Gruber knew: “Now he wants eggnog over the ice.”
As a brand ambassador, the grubber is a stunner, praises the quality of the ingredients (“free-range chickens! no additives!”), raves about the “vanilla note”, speaks of “an almost erotic relationship” and asks: “Should I pour something out? I was a waitress for 14 years…” Others then take over, the original version and the chocolate version are served in a waffle cup.
Fits perfectly into the product range of Gruber’s online shop: On her homepage she offers a Prosecco called “Die Lage ist besaufniserend” as well as espresso jugs “Der kleine Muc” – both sold out. It’s good that the “Tussi” champagne jugs (24.90 euros) are still available, as are “Moni’s scream pillows”, the CD by friend Roland Hefter, the “Mama”, “Amore” and “Ciao” shopping bags ( 89.90 euros each) as well as the T-shirt with saying series. An example? “Green is not wearable”. Or the Chameleon model: “Everything but green!” On the other hand, the shirt with the print: “Anyone who talks badly about me behind my back is in a good position to kiss my ass!” But you have to get close to read it.
Maybe it’s a good thing that the tavern is all about liqueur. The guests obviously like it, but one of them says after a chocolate waffle cup: “That was Baileys, wasn’t it?”