Humiliation, rape and murder fantasies: what if misogyny wasn’t so much about gangsta rap, but simply about a male-dominated, capitalist system?
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Jakob Biazza
Probably the most brain-burned ad so far has Gzuz for cruelty to animals. He slapped a swan, which is of course not completely correct zoologically, swans have no ears, at least in the waddling sense, but it corresponds to what the rapper had announced in an Instagram video: Gzuz is there – not himself in the picture, but clearly recognizable by the hoarse barking voice – by a body of water, and when the animal swims towards it, already very rowdy, even against the grammar, shares: “Hey, I’m going to give this swan a slap in the ear!” And then “Batsch!” (he actually shouts the noise out loud) it hits him on the head.