Metaverse’s popularity will be driven business-to-business. Not a retail consumer: KPMG says

KPMG, Australia’s Big Four accounting firm Holding executive meetings and closing multimillion-dollar deals with clients in the metaverse soon, the company is exploring how revolutionary technology can transform its business model.

In a recent interview, KPMG’s James Mabbott, managing partner of KPMG Futures, said the company sees real potential in the technology. This creates new and more efficient ways for businesses and consumers to interact with each other:

“I think the application is really interesting. will be in the context between business and business […] And I think the money is actually going to be more than consumer-driven engagement.”

Mabbott also stated that virtual interactions on the metaverse platform have not only revolutionized customer engagement and service delivery. But it may also open up additional sources of revenue for the company.

“What we are looking at is exploring opportunities to create new business models and new assets with technology that fundamentally changes the way we deliver our services,” he said.

KPMG added that he wasn’t overly concerned by the recent decline in user activity, as well as reports of poor user experience in the industry’s biggest metaverses today: is higher in terms of implementation and usability and the implementation of these technologies,” he added.

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