media
Who sits in front of the screen in women’s football?
Women’s football is currently enjoying top ratings on German television. photo
© Rolf Vennenbernd/dpa
Around 12 million fans watched the spectacular semi-finals of the German women’s soccer team at the European Championships in England. Of these, almost half were female viewers.
Women’s football recorded top ratings on German television this year. But who actually sits in front of the television during the DFB women’s European Championship games? The experts at AGF Videoforschung looked for an answer and evaluated their statistics.
“The German women’s national team played a rousing semi-final and thus achieved a record audience of around 12 million viewers aged 3 and over, which corresponds to a market share of a good 47 percent,” said Kerstin Niederauer-Head, CEO of the AGF. on Friday of the German Press Agency.
“It shows that women’s football is also a male domain in terms of the audience,” Kerstin Niederauer-Head continued in the analysis. “Nevertheless, interest was also high among the female audience with around 5.2 million viewers aged 14 and over and a market share of almost 40 percent. And the DFB women around Alexandra Popp also captivate younger target groups with their inspiring team play. For example, among 14 to 29-year-olds, the market share almost reached the 60 percent mark.”
All in all, the proportion of men in the audience on Wednesday at the European Championship game between Germany and France was 56.5 percent, and the proportion of women was 43.5 percent (aged 14 and over in each case). 72.6 percent of the viewers were 50 years and older. 20.2 percent were between 30 and 49 years old, 7.2 percent were between the ages of 14 and 29.
The AGF measures the viewer reach of television programs and online videos in Germany.