According to public service program strategists, only poor boomers watch normal television, or people who, for whatever reason, are no longer able to flip the switch. Everyone else is already at media libraries and streaming services. Anyone who, as the hierarchy of ARD and ZDF, does not come up with non-linear dissemination, social media and curated recommendations in a reasonably short period of time risks being handed the olfactory salt bottle.
There are some indications that this linear television is clandestinely engaged in sporting competition. Or how should you understand when the first new one crime scene after the summer break runs on the evening on which RTL broadcasts its Chancellor Triell before the federal election – moderated from the previous one Daily Topics-Moderator Pinar Atalay? The ZDF also showed reflexes, with which the ARD capital city studio manager Tina Hassel recently applied for the post of artistic director, among other things, to break up the program scheme more often for the latest. Hassel withdrew her application, and the second took the suggestion from the competition with her. Last Tuesday, the flood disaster was the first ZDF themed evening in living memory, while the first largely stayed with the normal program.
In the past, in the good old days, there were such things even when whole areas were not drowned in the flood. It was called combat programming, and it was a good form of soliciting viewers. Incidentally, preferred between the public broadcasters themselves – as recently when it came to plans in the first to bring comedy like ZDF on Friday. One could easily sing a song for joy at this insolence. Because we just want to poke around in media library items with the mouse, just like poking around on the screen all day long? Put away the smelling salts, sender! Dare to take part in the competitions for an evening that will be decided with the remote control, this one, we translate: wonderfully anti-social tool for an absolutely self-curated user experience.