Lena Oberdorf is currently the face of several advertising campaigns. Behind it is Stefan Dabruck. As a music manager, he helped artists like Robin Schulz achieve success. Now he is also marketing the national player. Here Dabruck explains how he wants to take women’s football into new financial dimensions.
Mr Dabruck, as a music manager, how did you come to market national soccer player Lena Oberdorf?
I’ve known Lena since she was little. She’s basically part of the family. My mother is her godmother. Of course, Lena’s parents know that I do the management for musicians like Robin Schulz, Felix Jaehn or Alle Farben. When they were looking for someone who could do marketing for Lena, they called me.
Why did you agree?
I’ve followed Lena’s career from the start. She is a talent of the century. It was immediately clear to me that I would accept. I’m not that deep into the football scene.