Figures as beautiful as overwhelming. Beautiful, because they have been magnified by illustrators. Overwhelming, because they denounce the chasm that separates on the one hand those who know how to handle the Internet, on the other, those who are deprived of it. For example, 13 million French people today suffer from illectronism, that is to say an inability to use digital devices. These same 13 million have also little chance of falling on the “#NFTforchange” collection put on sale this Wednesday, April 19 by Konexio, or even of knowing what an NFT is.
A call to digital leaders
The association, which normally offers free training in computer skills and tech professions, has chosen this time to address digital masters, and not those left behind. Under the impetus of the creative agency We Are Social, 8 artists have put the digital divide into image, to produce as many virtual works as calls to digital leaders.
“As we spend our time gargling about the web of the future, it’s important to realize that not everyone is lucky enough to master the tools of today’s web or even have access to it”, points out Jean-Baptiste Bourgeois. We Are Social’s Chief Strategy Officer is not naïve. This punchy collection comes to awaken the conscience of the bosses of platforms, games and other online services, while tickling their wallets. They have every interest in encouraging digital inclusion; after all, in every Internet user who surfs with his own wings lies a potential customer.
Money reinvested
Speaking of portfolio, the fruit of sales, organized in the form of auctions, will not remain in that of Konexio for long. Esthel Joubert, Communication & Advocacy Manager for the association, explains that a refurbished computer costs around 350 euros: “On our solidarity training courses, 99% of learners have never had a computer. We therefore lend them one during the training. Hence the need to acquire it. More beautiful than figures, acts.