Of
Marie Schmidt
These are the best minutes of the day. In any case, this is how the media department of ARD sells its advertising customers the two minutes before the daily News at 8 p.m. A few years ago, market research described exactly how the German audience can be imagined: internally still very rough from the duties of the day, but also wildly ready to relax because it’s the end of the day. The rite of passage from one state to the other is the daily News. Because, according to the survey, “crises and problems in the world are moving into a familiar environment” and “offers a civil order from the viewer’s point of view”.