Jean-Jacques Bourdin announces a “spectacular” political program on BFMTV

The television is placed on the battlefield of the presidential election. On this occasion, Jean-Jacques Bourdin will present a new political program on BFMTV, announced Wednesday the representatives of the news channel which intends “to address all audiences, without cleavage”, according to its general manager, Marc-Olivier Fogiel.

Removed from the morning of RMC last summer, Jean-Jacques Bourdin, 72, will arbitrate “dialogues” between the French and the main presidential candidates, in four to six numbers, the first being expected “in October” , he himself explained at a press conference.

The one who begins his last season at the head of the 8:30 am political interview, as he announced in the media, promises a “spectacular” meeting, “not necessarily in the studio”, but “certainly outside », In the provinces.

Another novelty announced by the channel, the show 2022 put to the test entrusted to Jean-Baptiste Boursier to dissect three major topical issues, on Saturdays from 1 p.m. to 2 p.m.

Objective: assert yourself against CNews

These programs complete a 2021-2022 grid marked by the recruitment of Yves Calvi and Natacha Polony to strengthen the early evening dominated by CNews and its pillars Eric Zemmour and Pascal Praud. With 2.9% audience share over the 2020-2021 season, BFMTV remained at the top of the news channels but was overtaken on several occasions by its rival from the Canal + group, author of the best progression of the season with 1.8% PDA, and whose opinion media model infuses the audiovisual sector.

Asked about this highly commented competition, Marc-Olivier Fogiel assured not to build a grid “in relation to what others are doing”. “Our mission is to address all audiences, without dividing”, in a climate of “generalized mistrust” where “some would do without journalists”, he explained, advocating “rigor, innovation , facts, direct, decryption ”and“ opinions with an S ”.

Soon a dozen local channels

BFMTV, which employs 200 journalists, also relies on the other 150 of the eight local channels of the BFM brand, which will have “soon ten”, underlined Hervé Beroud, deputy director of Altice Media.

The channel is also continuing its digital development. Its major special evenings will be commented live by its editorial writers on Twitch. And two new podcasts, The conquerors (by Alain Duhamel and Maxime Switek) and The political service, will launch on September 10.

BFMTV will also have its radio version, BFM Radio, as part of the deployment in October of digital terrestrial radio (DAB +).

Source link