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Translation service DeepL introduces AI language assistants
In the future, the DeepL app will be supplemented by the AI-supported writing assistant DeepL Write Pro. photo
© Christoph Dernbach/dpa
The start-up DeepL is the benchmark for many machine translations. Now the Cologne-based company wants to compete against Google, OpenAI and Microsoft with an AI language assistant.
The translation specialist DeepL will expand its offering to include a language assistant with artificial intelligence. The company announced this on Thursday Cologne. Unlike conventional generative AI tools or grammar checkers, the new product DeepL Write Pro accompanies the creative writing process with AI-supported real-time optimization suggestions for word choice, wording, style and tone. This would allow users to optimize their texts regardless of their language skills and find the right words for every situation and every target audience.
The new product DeepL Write Pro is the company’s first product that is based on its own large AI language model (Large Language Model or LLM). LLM are machine learning models that are trained to understand and generate human language. Well-known LLMs are GPT from OpenAI, Gemini from Google or Llama from the Facebook group Meta.
The new AI writing assistant is aimed primarily at commercial users and is intended to support teams in companies in writing business content. This allows companies to ensure accurate and secure communications on a global scale – from internal content to external customer communications and contracts, DeepL explained.
The Cologne start-up is competing against chatbots and other AI tools from large IT companies such as Microsoft and Google, but also against the world’s leading AI start-up OpenAI. In the past, DeepL’s translation app had to compete primarily against Google Translate and often achieved better ratings in test reports than the US company’s service. However, DeepL Translator only supports 30 different languages, while Google Translate can translate texts into 133 languages.