Watch the video: Political content in underwear: Influencers protest against new Instagram regulations
Instagram wants to become less political, announces Instagram boss Adam Mosseri.
Parent company Meta therefore wants to adapt its algorithm and thus remove the reach of political content and accounts in the future.
The company no longer wants to recommend political posts solely because they have caused a particularly large number of interactions.
Content from accounts that are classified as political should
only be displayed to the channel’s followers.
Many politically active creators are now venting their anger.
You show yourself provocatively in the tried and tested Insta manner with a lot of skin in order to continue to be favored by the algorithm despite political content.
Listen carefully.
It seems to be working, male users write in the comments that the sexualized political content was suggested to them for the first time.
The company does not make it clear what exactly counts as a “political issue”.
If you would like to continue to receive such content suggestions in the future, you must indicate your pro-activeness in the settings under “Political content”.
Reason for the change:
Mosseri wants to create a “less angry place.”
The innovation comes just in time for the 2024 election year.
In the past, the Meta Group has repeatedly been criticized for preferring politically and socially polarizing content due to the high level of interaction.
Politically extreme content that provoked many negative reactions was artificially highlighted, which critics say influenced election results and hardened extreme positions.
How much this will change thanks to the changed algorithm remains to be seen.