Elegant and flirtatious, the knot promises to remain extremely trendy in 2024. Already very fashionable at the end of the year, it lit up the catwalks, notably during Fall Winter 2024 Fashion Week, with remarkable shows by Balmain, Céline, Chanel, Valentino and Vivienne Westwood. The bow and ribbon are destined to capture the hearts of fashion enthusiasts next year.
On the Pinterest platform, the application where many search for the latest trends, queries related to the node have recently exploded. On this social network alone, trends such as “Bow Outfit” grew by over +190%, “Bow Necklace” by over 180%, “Bow Aesthetic” by over 55%, “ Crochet Bow” by over 80%, and even “Heels with Bows” gained over +40%. So, get ready to see the knot establish itself as a true style icon in 2024!
Knots in the hair
Formerly reserved for little girls, the ribbon in the hair is now a craze among adults. Celebrities such as Blackpink’s Jennie Kim, model Hailey Bieber and singers Madison Beer and Sabrina Carpenter have already adopted this hair trend. This cute little accessory is an integral part of fashion, accumulating more than 4 billion views on TikTok with the hashtag #coquetteaesthetic. It is also part of the two other trends that marked the year 2023: the Barbie Core, inspired by the doll, and the Ballet Core, inspired by classical dancers. The bow-shaped ribbon was present and will continue to dominate the trend in 2024, remaining at the heart of the fashionable aesthetic.
A touch of coquetry to integrate absolutely everywhere
Associated with pastel colors and frills, the knot embodies the essence of a delicate universe which finds its place not only in dressing rooms, but also in the daily life of its fans who make it appear absolutely everywhere. Men and women are following the trend by adding bows to their shoes, their hair, their food, and their everyday objects, like their headphones or their water bottle. The knot has no boundaries and invades all spheres of the lives of its fans.
This simple, cute and inexpensive trend for accessorizing objects is gaining popularity on social media. This winter, the ribbon even appeared on Christmas trees and it seems that it doesn’t want to stop there. Today, the hashtag “ bowtrend » has more than 81.8 million views and generates more and more videos on Tiktok. Gradually introduced and popularized by luxury brands such as Sandy Liang and Simone Rocha, the knot may well become essential in 2024.