Panasonic Multishape
Whimsical IFA novelty: You can also brush your teeth with this razor – for the sake of the environment
The Panasonic Multishape is a shaver – and then some
©Panasonic / PR
One trend is unmistakable at the IFA – albeit not as graphic as larger televisions: sustainability. Panasonic not only changed its own exhibition stand for this, but also wants to initiate a rethink in the bathroom – with a strange idea.
Panasonic has been a household name for many years. In addition to televisions, audio products and gaming accessories, the Japanese multinational also manufactures many products for the bathroom. So far, however, the traditional approach has been taken: one device, one task. Now the company wants to reduce the chaos in the bathroom – also for the sake of the environment.
The Multishape has now been introduced for this purpose. The device is said to combine the tasks of several bathroom devices in one, trims both nose and beard hair and even brushes your teeth. What sounds pretty strange at first has a simple reason: the manufacturer wants to avoid having to have a separate handpiece with battery for each individual device – and prefers to use it with different attachments for different purposes.
Panasonic Multishape: One device, many options
The Multishape is even more flexible than you would expect. There is not just one, but four attachments for shortening hair: a nose hair trimmer, a classic razor head and two long hair trimmers for beard and head hair. Customers also have a choice when it comes to brushing their teeth, the toothbrush set contains two different heads with different brush strengths. But both rely on sound technology.
The different attachments make the Panasonic Multishape extremely flexible
© Christian Hensen / star
The concept is reasonably priced. If you didn’t have any of the devices at home, all the attachments together might even be cheaper than individual devices. The handpiece alone costs 50 euros in the simplest model, for a longer term you pay ten euros more. The attachments are between 15 euros for the nose hair trimmer and 30 euros for the toothbrush or dry shave set.
Even if Panasonic advertises its all-in-one device primarily as sustainable, it also has advantages for customers. In the bathroom, fewer devices need to be plugged in. If you travel, you only need a single travel bag instead of countless devices. If a part breaks, you only have to replace the attachment or the handpiece instead of throwing the entire device into the scrap heap. Now all you have to do is get over the thought that you’re brushing your teeth with a razor.
Environment symbol
The product represents Panasonic’s new approach to existing habits. The company also wants to show this elsewhere: For the first time, the stand at the IFA has no walls or carpets, which is intended to keep the amount of waste generated after the end of the technology fair to a minimum. Exactly how it is handled with the new products.