The good, old whimsy goods – that is, the chocolate bars and Co. at children’s eye level at the supermarket checkout – are already one of the classics of psychological sales tactics in supermarkets. But now there are much more subtle meshes for supermarket managers. Smells, noises and also the design of the market have long since been examined with a view to promoting sales. Nothing is left to chance in the supermarket.
In the second part you can read which supermarket psychological tricks it is better not to fall for. Did you miss the first part? You can find it here!