A piece of Bundesliga history can be seen every day at the Eintracht Braunschweig stadium. The famous shirts with the Jägermeister logo are still sold there in the fan shop. Exactly 50 years ago, Braunschweig were the first club to appear in the Bundesliga with a shirt advertisement. This premiere revolutionized the football business. Since then, jersey sponsorship has been an integral part of football and is one of the important sources of income. The logos and lettering sometimes caused amusement or horror. Depending on. A small selection from half a century with advertising on the chest.
Hirschkopf, condoms, Gazprom – a selection from 50 years of jersey advertising
