Alone we go faster, together we go further. This truism seems to correspond perfectly to very many leisure structures in Brittany, which are participating this Sunday to a great “Leisure Day” where visitors can enjoy a second entry at half price (read box below). A day of promotion announcing the launch of the 2022 season. But above all a seduction operation aimed at local residents who are often the first customers of amusement parks, playgrounds or gardens. “With the crisis, we have all rediscovered a heritage around us. Leisure structures want to show themselves to locals because they are their best ambassadors, ”analyzes Eva Besnard, from the Ille-et-Vilaine tourist development agency.
Local refocusing
After having targeted an international clientele for a long time, his agency admits having “overhauled everything” at the time of the first confinements to finally refocus on the closest visitors. “They are regular visitors, which keeps the sites alive all year round, not just July and August. They also have a great role as prescribers when they receive friends or family, ”continues the press officer. “It’s the locals who made us live for two years, we mustn’t forget that”, recalls Christiane Grobois, Director of Enigmaparc. Located in Janzé, east of Rennes, this indoor amusement park has, like others, suffered enormously from Covid-19. “We welcomed half as many visitors because we were closed half the time”.
A “pause” which allowed the Enigmaparc teams to ask themselves to “question everything”. “We took advantage of the confinements to rethink our offer. Before, we only had one three-hour course. But it didn’t suit everyone so we wanted to evolve”. Its structure has set up a shorter offer, in particular intended for the youngest. But also nights reserved for adults, who prefer to isolate themselves from children to play better.
“Our challenge is to bring back people who have not come for three years, to show them that we are still there, that we have changed our paths, our activities”.
Many leisure structures have taken advantage of these two complicated years to set up new attractions. Their objective is clear. They want to show regulars that there are new things to keep them coming back. In Bréal-sous-Montfort, the Jardins de Brocéliande have just reopened the doors of the 24 hectares of outdoor spaces that house its paths for the senses, its labyrinths or even its adventure nets perched in the trees. “We all hope to find a normal season after two complicated years”, recognizes Estelle Grégoire, communication officer of the structure.
Unwind close to home
This year, the park has decided to make disconnection its favorite theme. “We see that the Covid has increased the time we spent in front of our screens. We want to offer families the opportunity to come to our house to unplug, to get out of the screens and find good times again”.
The structure that officiates in the reintegration of disabled people has also just opened a new space to attract locals. Baptized Sensas, the activity “halfway between an escape game and Fort Boyard” has the particularity of being covered. An additional way for the Brocéliande Gardens to show off all year round. And not to be forgotten.