Gwyneth Paltrow markets her lifestyle with her company – but after an interview and appearances in court there is criticism: from young people who question this way of life and thus also Goop’s business model.
From
Jurgen Schmieder, Los Angeles
On April 4, 2021, Gwyneth Paltrow posted a totally self-deprecating video on Tiktok; the caption: “When you get charred by your Gen Z daughter.” The video is so weird it’s delicious again: Apple Martin, then 16, daughter of Paltrow and cold play-Singer Chris Martin, makes fun of her mother’s morning beauty routine – but of course self-mockery is always an end in itself with Paltrow. In general, a lot revolves around her, probably even everything about herself – the business model of her incredibly successful group Goop: If you want to be as incredibly great as Gwyneth, you should buy as many of the products offered for sale here as possible. In this case, a new target group was apparently to be developed for Goop, Gen Z – i.e. young people from the teens to their mid-20s. The right product for this should be the first joint mother-daughter product: the Goopglow Glow Lotion.