Omicron, 2 G, protest marches – staying optimistic and in a good mood is not easy at the moment. So why not look at the topic with a little humor, especially during the carnival season? The Riedmair bakery in Garching is trying to fight the gloomy mood: its branches are becoming “vaccination centers of the RKI” – the Riedmair Krapfen Institute. With booster donuts, they want to put a smile on their customers’ faces this week. The SZ spoke to sales manager Jürgen Wachter about the campaign.
SZ: Donuts against the virus – pastries can’t actually immunize. What can it still help against?
Jürgen Wachter: Our booster is to be understood as a feel-good vaccination. When we launch donuts, we always try to pick up fun themes. Corona isn’t funny, of course, but it doesn’t help in this situation to always be in a bad mood. And a good mood strengthens the immune system.
Ready for the booster vaccination: Jürgen Wachter from the Riedmair bakery.
(Photo: private)
Which “vaccines” do you have to choose from?
The booster donuts with chocolate mousse and cassis, i.e. black currant, are only available for a week. Then we’ll see if everyone has already been boosted by then or if we’ll offer it again later. Otherwise we have our KdW – the donut of the week. Right now that’s the unicorn donut with white chocolate and raspberry. You can also get the classics like Nutella or rosehip from us, and there is also something with alcohol.
Can I get multiple boosters from you?
Of course, that would even be desirable. We have a large stock of vaccines that we don’t want to expire.
How is the fair distribution of the boosters ensured?
In addition to our 16 vaccination stations, we offer online appointments so that you can pre-order your rations and then pick them up on site. Everyone gets an appointment immediately and doesn’t have to wait long – except maybe on Shrove Monday or Shrove Tuesday.
What side effects can your offer cause?
We are not aware of any side effects, the only one might be a permanent grin after consumption. And that you always want to go back to our vaccination centers to get supplies. But if you exercise enough after eating donuts, there is nothing to worry about.
The “vaccination team” of the bakery.
(Photo: private)
So do opponents of vaccination not have to be afraid of you?
There are still no opponents of a good mood. As long as you come with a face mask, everyone is welcome.
Do you also issue booster certificates?
Not yet. But that might be a suggestion.
Have you already received feedback on your campaign from the real RKI?
This year we sent a press release to Mr. Lauterbach. But we haven’t heard anything from the real RKI, they have more important things to do at the moment. We take care of the good mood and healthy nutrition, while we are available for the RKI just in case.