Sam Bankman-Fried’s FTX exchanges, including Bybit, saw significant increases in web traffic. Although there will be a bear market in 2022, according to web analytics platform Similarweb.
FTX’s web traffic increased by as much as 123% year-on-year (YoY) by June 2022.
Meanwhile, the WhiteBit and Bybit trading platforms are gaining a lot of attention. It saw a 244% and 160% increase in traffic over the past year respectively, while KuCoin also gained 50% YoY.
FTX and Bybit’s traffic growth is contrary to the vast majority of CEX’s overall, experiencing a significant drop in interest in their websites.
By Coinbase, a major exchange in the United States. It saw a 46% YoY drop in traffic, which was one of the biggest losses among US crypto exchanges. Kraken and Bittrex also saw traffic losses. with traffic dropping 38% and 54%, respectively.
Binance traffic also dropped about 40%, according to Blockchain.com data from Similarweb. It saw a 30% drop in traffic, and Robinhood saw a 65% year-over-year drop in traffic.
Even if the traffic to the website is greatly reduced. But traffic to most crypto exchanges has continued to increase over the past three years, so traffic on Coinbase, Kraken and Binance has increased by 36%, 105%, and 263%, respectively. Visits increased by 1,600% and 9,400% during the period, respectively.
David Carr, Similarweb Senior Manager Insights, said FTX has shown more courage than any other company in both acquiring and helping the platform go bankrupt.
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