Elon Musk insults advertisers: Boycott will “kill” X

Verbal middle finger
“Go fuck yourself!”: Elon Musk insults advertisers after X boycott

In his attack on rogue advertisers, Elon Musk specifically mentioned Disney boss Bob Iger

© Michel Euler/AP/dpa

Elon Musk can no longer get out of the controversy. First he showed support for an anti-Semitic post, now he is insulting renegade advertising customers of his Twitter successor X.

Major advertisers are fleeing for fear of their image Elon Musk’s online platform X – but instead of doing damage control, the tech billionaire verbally shows them the middle finger.

“If someone tries to blackmail me with ads? Blackmail me with money? Go fuck yourself!” Musk rumbled on stage at a New York Times conference on Wednesday, repeating the insult several times. He specifically mentioned Disney boss Bob Iger.

A boycott by advertisers will kill X (formerly Twitter), Musk said. “And the whole world will know that the advertisers killed the company,” he added. When asked whether, as the richest person in the world, he would keep the platform afloat permanently, Musk seemed to indicate that he was willing to accept that X would fail financially.

Elon Musk on the advertising boycott: “Then X will just disappear”

X will then disappear, said Musk, who paid around $44 billion for Twitter a good year ago. Most of the money came from the sale of its shares in the electric car maker Tesla. But around 13 billion came from bank loans, which now burden X. Musk previously said that he had already had to inject money into the online service. The financial service Bloomberg estimates his assets at $228 billion – but it consists almost entirely of stocks.

Several major companies stopped advertising on A day later, hate speech researchers demonstrated in a report how advertising from well-known brands appeared on X next to Nazi posts. In a lawsuit, X claims that the placement was artificially achieved through frequent requests.

Anti-Semitic post: Elon Musk admits mistakes

Musk said for the first time after the weeks-long controversy that his “truth” post was a mistake, “perhaps the worst and stupidest post I have ever published.” His views were misunderstood. He simply wanted to say to Jewish organizations that it was not wise to support radical Islamists who wanted their destruction.

Musk’s X contribution was condemned by the White House, among others, and received approval in anti-Semitic circles. He then repeatedly emphasized that he was not an anti-Semite. Musk was received in Israel on Monday. There he visited, among other things, a kibbutz that was attacked by the Islamist Hamas on October 7th with Prime Minister Benjamin Netanyahu. Musk emphasized on Wednesday that the visit had nothing to do with the controversy surrounding his X contribution.

Interview: Unusual insights into Musk’s mindset

In the 90-minute interview, financial journalist Andrew Ross Sorkin used constant questions to provide unusually deep insights into Musk’s mindset and motivations. Some highlights:


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