Elon Musk announced on Friday that he had appointed Linda Yaccarino, until then head of advertising for the NBCUniversal group, as the new general manager of Twitter, six months after buying the social network. “She will focus primarily on business, while I will take care of product design and new technologies,” he said in a tweet.
The billionaire founder of SpaceX, who bought Twitter in October 2022, had pledged to leave the head of the social network following a survey he had published and lost. Twitter has changed a lot since taking power, with a paid certification system and many departures from developer teams.