You can look at Tesla’s situation in this way: The profit margin, i.e. how much of the generated sales remains in the till at the end, is crumbling. Last year it was more than 17 percent in the third quarter and thus more than the German premium car manufacturers Mercedes, BMW and Audi last managed. But in the US automaker’s most recent report for the second quarter of 2023, which CEO Elon Musk presented on Wednesday evening, the margin is no longer even a two-digit number, but only 9.6 percent. So Tesla is only about half as profitable as it was in the summer of 2022.
Electric cars: How Tesla puts pressure on German carmakers – Economy
