Ready for XXL fashion? This is what the continuous image application Pinterest predicts for 2024! At the start of the year, the leading application as a source of inspiration for Generation Z is revealing for the fourth consecutive year the essential trends spotted among its users. Based on research from its 463 million users, Pinterest analyzes increases in interest and reveals its 2024 trend predictions. After big shoes, large accessories are arriving in force.
The XXL Favorite
The elastic, an XXL hair accessory, is already a great success. In satin, cotton, wool, crochet, it is available and invades store shelves in all its forms. More respectful of hair than a classic elastic band, the scrunchie has already become a marked trend, particularly among generation Z, notably on TikTok, with an impressive score of 2 billion views under the hashtag #scrunchies.
In addition to being elegant and stylish, it is easy to make at home with scraps of fabric, and DIY tutorials are multiplying on the platform. Alongside XXL barrettes and increasingly imposing hair clips, the trend towards huge hair pieces extends to the ends of the hair. In total, voluminous updos have gained more than 230% in search interest since 2018, according to Pinterest, a trend prediction deemed inevitable by the platform.
XXL jewelry
Earrings, necklaces, rings: make way for maximalism! Silver, gold or colorful, jewelry must stand out. In 2024, the trend will be for oversized jewelry, for daring chic. In total, searches on Pinterest for “thick hoop earrings” saw an increase in interest of more than 45%, and “jewelry-sculptures” by more than 75%, reliable clues according to the image application which guarantees a lasting trend in large-scale jewelry. You only had to look at the catwalks of the last Fashion Week where oversized jewelry, like the Chanel brooch from the spring summer women’s collection, reigned supreme to be convinced.
XXL hair
The trend doesn’t stop at accessories, it even extends to haircuts, according to Pinterest. There is an increase in searches for the terms “thick braid hairstyles” with an increase in interest of more than 30%, and “wavy perm for men” by more than 50%, a trend that could perhaps bring back cuts from 1960s in 2024, who knows? So, in 2024, to be fashionable, dare to be extravagance and bet big!