Perhaps the business model should have alerted investors: the eyelashes are turned with brushes until they curl. Then even the last millimeter of impure skin is hidden under a thick layer of powder. And the concealer even has concealing and concealing in its name. When the Douglas perfumery chain went public at the end of this week, no amount of money could cover up the astonishingly bare numbers: the return to the stock market was a flop – and revealed the brazen attitude of financial investors.
Douglas: Why powder didn’t help with the IPO – economics
