When Felix Baumgartner was at the top, he was met with the wrath of Dietrich Mateschitz. The extreme athlete had just plunged 38.9 kilometers from space towards the earth when the patron of his main sponsor Red Bull sent him an angry text message: Are you stupid? What had aroused Mateschitz’s anger: Baumgartner had not kept to an agreement. Before he left his space capsule, he had commented on the view up there in front of billions of viewers and said: “I’m coming home now.” Baumgartner, with the earth beneath his eyes, should have said: “This is the world of Red Bull.”
Documentary series on RTL+: “Excited – The crazy world of Red Bull” – media
