For years they’ve berated meat-lovers, desperately trying to convert everyone to the to the sacred church of veganism.
Yet the millennial-driven obsession with all things plant-based might now be dying a slow death.
Household brands are starting to ditch their eco-friendly offerings due to the lack of sales.
First the trend struck Pret, which closed half of its vegetarian and vegan-only stores, after admitting many customers don’t see themselves as ‘full-time veggies’.
Nestle then joined in, pulling two of its