One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.”
That’s because you need keyword research to pinpoint where your customers are at in the customer’s journey.
In general, a person searching “How to do [something]” is seeking information, while a person who enters “[product] sale” is looking to buy the product.
Using that information, you can produce relevant content that gets customers to click through and convert.
In a nutshell,
A senior doctor at London’s NHS Nightingale Hospital has told an inquest into the death of a Covid patient he had ‘no control’ over equipment or staff and the hospital did not have ‘the systems of care we thought we needed’.
London bus driver Kishorkumar Patel, 58, was one of the first patients to be transferred to the flagship Nightingale, which was opened last year by then health secretary Matt Hancock, for coronavirus treatment on April 7.
Despite being described
