Tag: Audiences
Is the Media Prepared for an Extinction-Level Event?
My first job in media was as an assistant at The American Prospect, a small political magazine in Washington, D.C., that offered a promising foothold in journalism. I helped with the print order, mailed checks to writers—after receiving lots of e-mails asking, politely, Where is my money?—and ran the intern program. This last responsibility allowed me a small joy: every couple of weeks, a respected journalist would come into the office for a brown-bag lunch in our conference room,
LinkedIn stellt Lookalike Audiences ein und drängt auf die Umstellung auf neues Targeting
LinkedIn hat angekündigt, die Funktion „Lookalike Audiences“ ab dem 29. Februar 2024 einzustellen.
Laut einer Aussage von LinkedIn werden Werbetreibende nach Februar 2024 keine neuen Lookalike Audiences mehr erstellen oder bestehende bearbeiten können. Alle aktuellen Lookalike Audiences werden „statisch“ und werden nicht mehr mit neuen Daten aktualisiert.
LinkedIn gab an, dass aktive Werbekampagnen mit Lookalike Audiences weiterhin laufen, aber an den nun statischen Zielgruppenpool geliefert werden. Nach 30 Tagen Inaktivität werden ungenutzte Lookalike Audiences automatisch von LinkedIn archiviert.
Alternativen: Predictive
A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA).
GA4 also takes a different approach to measuring screen views compared to Universal Analytics.
Instead of measuring screen views in separate properties for mobile and web, GA4 combines data from both web and app views into a single property.
This means that audiences can be created based on a user’s entire journey across multiple devices, which makes it