“I’m telling my kids this is the royal wedding.” — TikTok user89984382348
Sofia Richie Grainge is the internet’s new princess. The 24-year-old has been in the public eye since she was a teenager, but this past April, she hit an inflection point when she got married at the iconic Hotel du Cap-Eden-Roc in the South of France and took the whole internet with her. The result was a newly crowned It girl. Group chats lit up. “Wedding of the century.” Over 400 million TikTok views later, the Sofia Grainge effect is in full swing. Women overhauled their wardrobes in favour of Grainge–inspired sophistication, trendy styles were suddenly rendered distasteful, and influencer-marketing companies started offering branding lessons based on the wedding. At a moment in time when catchphrases like “quiet luxury” and “stealth wealth” have burrowed into our collective cultural consciousness, Grainge checks the boxes. In an AI-obsessed era, people have never been more aware of authenticity vs. artifice (raise your hand if you downloaded the BeReal app), but the lavish wedding studded with celebrities somehow resonated as relatable and real. She found her moment, and she is the moment. And as I learned in our hour-long conversation, she has big fashion-industry plans for her next moment.
To create Grainge’s makeup look, Kara Yoshimoto Bua used the following Chanel products:
SKIN: N°1 de Chanel Revitalizing Essence Lotion, N°1 de Chanel Rich Revitalizing Cream, and Sublimage La Crème Yeux; FACE: N°1 de Chanel Revitalizing Foundation in BD01, Les Beiges Healthy Glow Bronzing Cream in 390 Soleil Tan, Les Beiges Sheer Healthy Glow Highlighting Fluid in Pearly Glow, Les Beiges Healthy Glow Sheer Powder in N°10, and Joues Contraste Powder Blush in 02 Rose Bronze; EYES: Le Volume de Chanel Mascara in 10 Noir, Long-Lasting Eyeliner in 88 Noir Intense, and Joues Contraste Powder Blush in 02 Rose Bronze; BROWS: Le Gel Sourcils Longwear Eyebrow Gel in 350 Transparent and Stylo Sourcils Waterproof Defining Longwear Eyebrow Pencil 806 Blond Tendre; LIPS: Hydra Beauty Nourishing Lip Care and Le Crayon Lèvres in Peachy Nude
Photographer: Jonny Marlow
Stylist: Lauren Eggertsen
Hairstylist: Jenny Cho
Makeup Artist: Kara Yoshimoto Bua
Manicurist: Thuy Nguyen
Video Director: Stephanie Romero
Cinematographer: Amusement Productions
Video Editor: Collin Hughart
Sound Mixer: Jason Flaster
Creative Director: Alexa Wiley
Entertainment Director: Jessica Baker
This post originally appeared on Who What Wear US.