Winning bet for TF1 which will have ensured the follow-up of the World Cup until the end… and even more. The channel turned its programs upside down this Monday, December 19, 2022, the day after the defeat of the Blues against Argentina in the final of the tournament, to broadcast the return of Mbappé, Giroud and Cie live in Paris. This program was titled Proud to be Blue.
This meeting, announced by the Minister of Sports then denied by the president of the French Football Federation before being confirmed again, attracted 5.5 million viewers. This is more than a quarter (28.5%) of the public present in front of their television between 8:45 p.m. and 10:10 p.m. Market share on the commercial target of female purchasing managers under fifty (FRDA-50) climbs to 27.5%. A television success which is added to some 50,000 supporters who came to take part in the jubilation in tribute to the course of the French team on Qatari grounds.
Asterix holds the course
Faced with the return of the Blues, M6 relied on Asterix: Domain of the Gods. The channel manages to place itself second in terms of audience since the animated film attracted 2.5 million curious people, ie 11.5% of the public present in front of television and an FRDA-50 market share of 19%.
It is France 3 which completes the podium with the Oscar-winning film Green Book: on the roads of the south. This programming enabled the public service channel to attract an average of 1.53 million viewers, or 7.8% of the public.
TF1 always more “Blue”
As a reminder, TF1 achieved an “absolute audience record” during the final of the competition by recording a peak of 29.4 million viewers in front of the France-Argentina match. The sporting confrontation closing the competition also attracted 24.08 million fans on average, or 81% market share.
The One is decided to play the blue card thoroughly since it has deprogrammed the film ice age 4 which was scheduled to be broadcast this Tuesday, December 20 at 9:10 p.m. Instead, the channel will broadcast a documentary titled Thank you Blues composed of “many exclusive images” and centered on “behind the scenes of the competition on the Blue side”.