“The Lion’s Den”
“When does this start?” The lions and their fear of the thin whistle
Ralf Dümmel examines Silverton’s supposedly radiation-resistant underpants
© Bernd-Michael Maurer / RTL
Underpants that are supposed to protect a man’s best piece from electromagnetic radiation? Kofler and Co. thought that was “outright nonsense”. Much more her thing: a plum that really flushes the intestines.
At the end of the second episode, the lions became uneasy. “How much did you eat?” they asked each other. And Nico Rosberg asked the founders: “I still have a train journey ahead of me – when does that start?” The reason for concern was a green plum, which is said to work wonders when going to the toilet. Maschmeyer and Co. feared an intestinal gate in front of the cameras. But the makers of Louie’s Green Plum promised a controlled discharge: “You can tell that it’s time, but you don’t have to run.”
The presented products:
- Audory: With the interactive audio books, users can choose between different courses of action.
- Louie’s Green Plum: Laxplum, a plum native to Taiwan, is traditionally fermented and can be a natural alternative to chemical laxatives.
- shea yeah: The natural cosmetic series is based on shea butter and completely dispenses with the addition of water.
- Silverton: The boxer shorts coated with silver threads are intended to protect the male genitals from electromagnetic radiation.
- Toolbot: With the rental system for tools, do-it-yourselfers can stock up on cordless drills and circular saws at public pick-up stations.
The biggest deal
The gut is all the rage. What used to be hushed up as our body’s stinking sewage system is now the subject of public debate and confession. And so it was not surprising that Judith Williams took the pitch from Louie’s Green Plum took the opportunity to reveal without being asked that she was suffering from acid reflux. This is a stomach and not an intestinal disease, but the direction was right. “I have to go to the mirror every six months,” she wailed and earned pitying looks from the founding duo.
Two fundamentally empathetic people – mother and son – stood there on the studio stage. They offer fasting hikes, and because that involves a full body reset beforehand, they looked for laxative alternatives to Glauber’s salts and enema. In doing so, they came across their magic plum – a concept with real flair. Williams and Glagau were equally enthusiastic and shared the deal: “You tele, I’m offline, we’ll do it online together.”
Green deal of the week
What such a sunburn can do in Ghana. Sandra, a 35-year-old Swiss woman, had it badly and she treated her fiery red skin with what was available locally: shea butter. The idea too shea yeah was born, a series of beauty products that combine African natural cosmetics with European monastic knowledge. The highlight: all creams do without water – a “huge trend”, as Judith Williams reported. With her no-water recipe, the founder is also pursuing a sustainability plan: “I will not pour water into a cosmetic product if billions of people do not have access to clean drinking water at the same time.”
starEditor Mareike Fangmann subjected Shea Yeah to an everyday test.
The group of investors was divided. Great approach – but: “42 euros seem pretty expensive for such a light little jar” (Carsten Maschmeyer). In the end, Ralf Dümmel and Judith Williams fought over the business. Mister Regal presented himself as a beauty expert, which made the specialist for lotions and emulsions “violently” upset. “You have to decide with your heart,” she recommended to the Swiss. She listened to her stomach. Deal Dumb.
The most hyped idea
When young programmers enter the “cave”, Carsten Maschmeyer regularly freaks out. So far, so well known. But the hype that the major investor is dealing with Audory kindled, had only marginally to do with enthusiasm. The audio book platform offers its users the opportunity to intervene in the dramaturgy of the stories. “Investors are looking for a needle in a haystack, you are the needle,” Maschmeyer languished at the 23-year-old founder – and immediately dragged We-need-a-bit-more-shares-Kofler on board to close the deal receive. The double power convinced the software geek. By the way, whether the stories offered were good was not an issue. The main thing is interactive.
applause and out
There have already been many head-shaking products in the “Lion’s Den”. The “indicator glove” for cyclists, for example, or these almost surreally outlandish slip-on feet for high heels, which are supposed to provide more stability. The radiation-resistant boxer shorts from Silverton but knocked the bottom out of the barrel. “We are also called the saviors of the crown jewels,” announced the makers, two well-trained international business boys, completely ironically. Thanks to their invention, men can once again carry their mobile phones in their front pockets without endangering their ability to reproduce. Georg Kofler had a clear opinion on this: “I think that’s outright nonsense.”
The craft troop of toolbot failed, however, not because of their idea, but because of their insufficient business acumen. Drilling 1, business plan 6. Not owning an expensive tool, which most of the time just gathers dust anyway, but sharing it via public machines is a concept that the lions also appreciated. They just thought the cost was too high. Kofler: “I’m afraid that a nationwide rollout will fail due to the high capital requirements.”
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