The American news broadcaster CNN is planning its own streaming service. The digital platform will be called CNN + and will be launched in spring 2022. The station announced on Monday. “There’s nothing like it yet,” said Jeff Zucker, head of Warner Media News. CNN played a key role in the development of television and online news. Now it will be shown how you can make news on the Internet.
Instead of simply broadcasting the TV broadcaster’s program online, CNN + wanted to broadcast eight to twelve hours of its own live program a day. For this they will rely on well-known moderators, but also hire “a few new faces”. There are fresh staff not only in front of the camera, but also behind it. They are currently hiring “hundreds of people” and working on “dozens of programs”. The new formats should also work interactively, so viewers can come into contact with the news anchors and experts in real time.
The broadcaster will provide documentation for the rest of the streaming service. Both in-house productions and purchased goods are then available on demand at the start. Among other things, past seasons of the travel documentary have been announced Anthony Bourdain: Parts Unknown as well as the report format This Is Life with journalist Lisa Ling.
Although the American news broadcasters have been able to achieve good ratings in recent years, CNN and Co. are troubled by the phenomenon of “cord cutting”. This means the trend that more and more people are foregoing basic pay-TV offers. The reasons for this are the high costs and the competition in the streaming market. With CNN + you enter this yourself to bring the cord cutter back in this way. It is not yet clear what the service will cost.