At the age of 22 she started a fashion blog. Today Chiara Ferragni is one of the most powerful women in Italy, earns $ 60,000 with every Instagram post – and has the power to change public opinion.
It started with a photo. Bright pink in the background, in front of it a bowl in which a naked Barbie is lying in a bed of green lettuce. The name of the fashion blog is painted from dressing: “The Blonde Salad”. It goes online on October 12, 2009. Months later, the 22-year-old law student Chiara Ferragni is already sitting in the front row on the catwalk. Milan’s fashion scene is stunned. “That was the desecration of the temple,” says Simone Marchetti, editor-in-chief of Vanity Fair. Italy’s blog pioneer feels “like a fish out of water,” as she later said. Behind her back she hears the fashion fuzzis whispering: “It will be gone in less than six months.”