BVB cashes in on a trip to Asia
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Borussia Dortmund is going on a trip to Asia these days. The PR and marketing tour also brings BVB a good profit.
Borussia Dortmund will be traveling through Asia in the coming days. The Bundesliga club will already have noticeable income for the mere appointments on site.
More and more German clubs are establishing partnerships in Asian countries or they are traveling there. The goal is always the same: you want to show yourself to a huge market, win new fans and thus potential customers, and build new partnerships.
The fact that the Asian market has great potential for generating additional income meanwhile ensures regular visits from Bundesliga clubs. While currently about Eintracht Frankfurt is touring through Japan, BVB will also set off next week.
Then it’s on to Singapore, Malaysia and Vietnam for Borussia. Of course, with a limited selection of players, many a Dortmunder is currently in the service of the national teams at the World Championship included.
But that doesn’t stop black and yellow from making a profit from this ‘Asia Tour 2022’: information from the picture according to the club will get about 2.5 million euros for the ten-day trip.
And that’s just the money that’s available directly. If new partnerships can be concluded and many new fans can be recruited, further income will be added in the future – for example through the sale of fan articles. The tour also includes three friendlies. Two against local pro teams and one against the Vietnam national team.
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This article was originally published on 90min.com/de as BVB cashes in on a trip to Asia released.