To find a place in the media buzz, community managers (CM) of large companies have learned to surf the news with humor. What if Decathlon had mocked in 2019 for Louis Vuitton ping-pong rackets at 1,500 eurosthe CM of Burger King was amused by the change of government.
“Orders at Borne temporarily unavailable,” ironically wrote the French fast-food account X on Tuesday, in reference to the resignation of former Prime Minister Élisabeth Borne. A few hours later, the fast food giant added: “Problem solved, you can pass Attable”, in a play on words evoking the appointment of Gabriel Attal to Matignon.
“You will be less Darmalin”
The joke, seen nearly 3 million times, has garnered nearly 30,000 likes. Some Internet users have followed suit. Rayananas asked: “Will we no longer have the €49.3 menu? » in reference to this article that the former head of government used on numerous occasions.
“You will do less Darmalin in a few hours,” assured Uncertainty, while the Minister of the Interior, Gérald Darmanin, kept his portfolio. A little ray of humor as this new government causes concern, between the meager place of women and the mega portfolios of Catherine Vautrin and Amélie Oudéa-Castéra, who respectively inherit Labor and Health and Education and Sports.