Binance The world’s leading blockchain company and cryptocurrency infrastructure provider. has announced the signing of an MOU with YG Entertainment Inc. (YG), one of South Korea’s leading multinational entertainment companies.
As part of this strategic partnership, Binance and YG will collaborate on various blockchain projects, including cooperation in the NFT space, where Binance will provide the NFT platform and technology infrastructure, while YG will provide content that About NFT and game content
In addition, the two companies also plan to develop games on Binance Smart Chain and collaborate to build Metaverse and explore digital asset opportunities to develop unique experiences and services for fans.
The partnership between Binance and YG will help create a positive synergies between the two companies. It will feature world-renowned K-pop stars under YG management, including BIG BANG, BLACKPINK, WINNER, iKON, AKMU, and TREASURE. YG has enormous potential to develop digital assets including NFT by utilizing the rights to their Intellectual Property (IP) in a wide variety of business fields.
Bo Kyung Hwang, Chief Executive Officer (CEO) of YG said: “As the leader of Kpop, we plan to continue to build a creative and environmentally friendly NFT ecosystem. And the partnership with Binance has provided an opportunity for YG to retain royalties and business opportunities for valuable content. And we hope to be able to deepen the relationship between fans and artists.”
Helen Hai, Global Head of Binance NFT, said: “YG is one of the most famous global entertainment companies in the world and both Binance and YG will continue to strive to build leadership in their respective fields. and when the two companies have cooperated We expect to see support for the development of the global blockchain ecosystem. and bringing the adoption of new mainstream assets such as NFT to a new user base.”
“Binance will work closely with YG to create a greener ecosystem for NFT. YG is a globally influential entertainment company. And we believe that promoting sustainable use of blockchain platforms is important,” said Helen Hai.
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