Binance Team up with Khaby Lame, the most followed Tiktok star. To increase awareness for Web3, he will act as a global brand ambassador for the web trade.
Meet our new brand ambassador @KhabyLamethe most followed creator on TikTok
Through this partnership we will:
Drive crypto education
Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7
— Binance (@binance) June 30, 2022
Lame is very famous on TikTok with 142 million followers thanks to his videos. From making video clips that most of them are easy to understand and without words. along with making popular moves by raising both of his hands
Lame will create content that eliminates misunderstandings about Web3, says Binance CEO James Rothwell: “With the huge disparity surrounding Web3 and misinformation, Khaby’s joining the team can help defuse it. Something very good about this area.”
Lame said he had been wondering about Web3 for a while. The partnership with Binance is “perfectly aligned” with what he normally does. which makes complex things easier and more fun. “I consider my followers to be my family. And I am always looking for new challenges and interesting content to share with them,” he said.
The Tiktok star will create a nonfungible token (NFT) collection in partnership with Binance with the goal of increasing engagement with his fans.
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