DECRYPTION – After conquering the United States, young French people are in turn succumbing to this social network designed in Paris. The principle ? Send your friends, as soon as you receive a notification, a photo of what you are doing.
“I wanted to keep a memory of this beginning of the year», justifies Laura*, 22 years old, phone in hand. 1er Last January, the young woman sent her happy new year wishes and rushed to the BeReal application at 12:04 a.m. “You have 2 minutes to capture a BeReal and see what your friends are doing!», she receives on her smartphone. Neither one, nor two, the student captures her first photo of the year with the application’s dual camera: a selfie of her and her friends and on the other side, a photo of the living room with the remains of their aperitif.