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Greta Gerwig had the near-impossible mission of dusting off Mattel’s corny toy. Despite frankly tyrannical marketing, a successful bet for this charming satire that does not allow itself to be devoured by its paradoxes.
Make no mistake about it, OppenheimerChristopher Nolan’s biopic on the inventor of the atomic bomb is released this Wednesday, July 19, but the real Leviathan, the weapon of mass seduction and summer hit, is good Barbie. A fiction in real shots therefore, co-produced by the toy giant Mattel in full strategy of reconquest: the Warner is playing big since it is a question of showing that the sexagenarian doll is still in the game. This gave rise to the most totalitarian propaganda that we have seen in recent memory (theme villa for rent on Airbnb, sandwiches with girly sauce at the Brazilian subsidiary of Burger King, even the bistro tables in front of premises of Release adorned with the poster in its pink puke…), to have fun with your head against the walls. Barbie, it’s you, me, all of us, love her or hate her, the advertising package generously asserted – look, a black Barbie and president! –, breaking with the old image of the blonde that no one would ever be. Came to mind this founding scene of the series Girls by Lena Dunham, on the cronyism of magazines where female readers are designated as “girls” Which are “girls right?” “It’s us, we’re all the girls!” Did we still have the right to scream that we wouldn’t be forced to be Barbie? !
Feminist plastic woman facelift
Doubt had crept in as to the existence of a film behind the infernal shrapnel, dried up by the entrance