From
Simon Hurtz, Berlin
At first glance, Artifact looks as if the founders got the decade wrong. In 2023, who on earth will launch an app that only recommends text content and can’t take photos or videos? Well, it’s two people who probably know what they’re doing. 13 years ago, Kevin Systrom and Mike Krieger invented one of the most successful platforms in the world: Instagram. That’s why it’s worth taking a second look.