Apple presented new models in its iPad Air and iPad Pro series at an event on Tuesday (May 7th).
The iPad Pro models are the first with OLED displays, which are said to have a higher contrast.
When the new products will appear on the market has not yet been announced.
The technology company Apple around CEO Tim Cook presented a new iPad range on Tuesday at the “Let Loose” event in California. Apple CEO Tim Cook called it “the biggest day for the iPad since its launch.” From the looks of it, the tech maker seems to have made some updates.
All changes to the iPad Air
According to the keynote at the event, the new iPad Air is now available in two sizes: one with a 13-inch display (13 inches is approximately 33.02 centimeters) or in the smaller 11-inch version (approx. 27.94 centimeters). .
The front camera is now located on the side of the frame for the first time.
The new iPad Air will also be available in four colors in the future, one in pastel blue, pastel purple and in the usual colors “Starlight” and “Space Grey”.
The storage capacity should also start at 128 gigabytes. But there will soon be two new options: 512 gigybytes and 1 terabyte.
The 11-inch Air is said to cost around $599 (approximately 539.10 euros), the 13-inch Air costs 799 US dollars (approximately 719.10 euros). They can already be ordered and should be available from next week.
The new iPad Pro has an OLED screen
The new iPad Pro is equipped with Apple’s M4 chip. Apple touts the M4 chip as “four times faster than the old M2 chip.” It’s also said to be “ten times faster than the original iPad Pro from 2015.” The M4 is an “outrageously powerful chip for AI”.
In addition, the new iPad Pro is the “thinnest Apple product of all time”. At 5.1 millimeters, the 13-inch version is thinner than an iPod Nano.
The special feature, however, should be the new screens, which are the first OLED displays in the iPad series. The new display, which Apple calls “Ultra Retina XDR,” offers richer colors and better contrast.
“OLED” stands for “Organic Light-Emitting Diode”. These types of displays are made of organic materials that emit light when electricity flows through them. Unlike traditional LCD displays (“Liquid Crystal Display”), which require a backlight to produce the image, OLED displays generate their own light. This enables thinner, lighter and more flexible displays with higher contrast and deeper black levels.
The new screens have apparently driven up the price of the Pro series. The new 11-inch iPad Pro is available to order starting today for $999 (approximately €899.10), while the larger 13-inch variant costs $1,299 (approximately €1,169.10) – a price increase of 200 US dollars compared to the previous generation.
The iPad Pro’s front and back cameras are 12 megapixels and feature a new True Tone flash that uses AI to adapt to shadows when scanning documents. The front camera is now also in landscape format, similar to the Air models.
The tech company also unveiled new iPad accessories at Tuesday’s event, including a new Magic Keyboard and a Pencil Pro stylus for $129.
Watch the keynote speech here:
The company hopes to increase sales
Apple wants to increase sales of the iPad because the product range is getting old. The last major Ipad release was in 2022. In the second quarter of Apple’s fiscal year, Ipad sales were below analysts’ estimates, with revenue of $5.56 billion (approximately €5.004 billion) – a decline of 17 percent compared to the previous year.