Adidas Originals grosses $23 million after closing NFT ‘Into the Metaverse’ sale.

German sportswear brand Adidas Originals earned $5,924 ETH, or $23.5 million, by releasing NFT’s “Into the Metaverse” kit in partnership with Bored Ape Yacht Club (BAYC), gmoney and PUNKS.

Adidas Originals has launched a mint NFT during Early Access On December 17th, holders of the Adidas Originals proof-of-attendance protocol (“POAP, which is awarded to a virtual or physical event attendee), gmoney POAP, BAYC or Mutant Ape Yacht Club NFT or Pixel Wallet NFT will Got a chance to enter Early Access, mint 20,000 NFT for 0.2 ETH — roughly $15.5 million worth — and it’s done.

While the general public can still mint 9,620 NFT “Into the Metaverse ” in general sales. Approximately $7.5 million has been raised and Adidas Originals and its partners will keep 380 NFT for future activities.

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